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Katrina Andrews

Executive Director, Asia-Pacific, Middle East & Africa

Katrina is currently on maternity leave, so please contact Daniela Mackay-Cruise or Lisa MacMillan for any enquiries.

Katrina established VMA Group, Asia Pacific, with the creation of our Hong Kong and Singapore offices in 2011. With over 15 years' experience in communications, Katrina leads the Asia team specialising in marcomms recruitment and training, and has developed the team into the largest specialist team in Asia covering; Hong Kong, Singapore, Shanghai, Indonesia & Malaysia. Prior to joining VMA Group in 2011, Katrina was Managing Director, Asia Pacific at Melcrum (internal communications research business) where she started the company's Asian operations by developing offices in Australia & Thailand. Additional to VMA’s core activities, Katrina leads regular industry forums for senior communicators as part of VMA Group’s strategy to community building with the profession.

Blog posts written by Katrina Andrews:

Response – Mediocrity in Comms?

If you think it’s expensive to hire a professional, wait until you hire an amateur!

Six Predictions: The Future for Communicators

Internal Communications: Growing in Asia

The clock starts now: Five ways to make your first 100 days successful


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