​Senior CRM Manager – 12 month FTC

Great opportunity for an experienced CRM Manager, to join leading UK retailer on a 12 month mat cover.

The successful candidate will be responsible for experienced and commercially-minded CRM & Loyalty Lead to shape and deliver our customer communications and loyalty strategy.

Must be available to start within 1 month

Based in Brighton - Hybrid working – 2 days in office, 3 from home

Roles & responsibilities:

• Set and oversee the CRM campaign calendar across email, SMS and direct mail, delivered in partnership with the CRM Manager.

• Build strategies to increase customer satisfaction, retention and revenue through both promotional and trigger-based CRM activity.

• Contribute to the UK budgeting process with a focus on owned channels and customer marketing performance.

• Lead the rollout of our existing loyalty programme onto a new technology platform, and define the roadmap for relaunch and optimisation.

• Manage and align CRM and Loyalty roadmaps in collaboration with IT, Digital, eCommerce and Retail to support growth in Customer Lifetime Value.

• Deliver weekly trade updates and regular reporting on CRM and Loyalty performance, ensuring alignment with business KPIs.

• Deliver and support multi-channel engagement campaigns across CRM, digital, eCommerce and retail.

• Line manage a CRM Manager and a Loyalty Manager to ensure strategic delivery and commercial targets are met.

Skills & experience:

• Must have retail or consumer experience

• Highly organised and able to prioritise workloads and comfortable working to deadlines

• Ability to use data and insights to drive decision making

• Excellent written and verbal communication skills

• Collaborative mindset – happy working with cross-functional teams in a fast-paced environment

• Strong stakeholder engagement skills

• Experience in Klayvio, PowerBI, Talon One desirable

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary

• Generous pension provision

• Hybrid working arrangements

• Wide range of other benefits

• Professional development

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com