VMA GROUP has been a cornerstone in the recruitment industry for communications, digital, and marketing sectors for over four decades. With a focus on corporate and consumer communications, VMA GROUP has expanded its expertise into marketing and digital recruitment over the last ten years. This article explores the insights gained from their extensive experience, particularly in light of the challenges faced in 2020.
The Impact of Covid-19 on Recruitment
The past six months have seen corporate communications and marketing recruitment severely impacted by the Covid-19 pandemic. Businesses worldwide have implemented hiring freezes, reduced headcounts, and focused on cost control. This shift has led to a greater emphasis on internal communications, characterized by honesty and transparency, which is expected to persist post-pandemic.
Communications teams are under immense pressure to deliver on pre-pandemic strategies while managing the complexities of Brexit, diversity, sustainability, and ongoing Covid-19 communications. The strain on these teams is palpable, and without proper resources, many may reach their limits by the end of the year. Investment in communications budgets and headcount for 2021 and beyond is crucial.
Empathy and Leadership in 2020
This year has seen a positive shift towards empathy in business. Leaders in communications and marketing have taken the time to understand their employees on a deeper level, recognizing the importance of authentic leadership. The events of 2020, including the Black Lives Matter movement and climate change actions, have underscored the need for businesses to communicate with integrity and compassion.
VMA GROUP remains committed to building strong communications, marketing, and digital teams for the future, recognizing the vital role these teams play in leading businesses through challenging times.
About VMA GROUP
VMA GROUP is a leading international recruitment and executive search specialist in communications, digital, and marketing. Their expertise spans corporate communications, internal communications, PR, media relations, CSR, public affairs, marketing, digital, and agency services. Known for their consultancy services and industry knowledge, VMA GROUP’s thought leadership and benchmarking studies are invaluable resources for planning and decision-making in the communications and marketing sectors.
With offices in London, Manchester, Amsterdam, and Brussels, VMA GROUP operates globally, partnering with organizations and individuals to meet their recruitment needs. Connect with them on LinkedIn for more insights and updates.
