This benchmarking report is based on in-depth conversations between VMA Group and communications leaders in some of the UK’s largest businesses. In the second half of 2020, we explored the structure of their communications teams. Our aim is to review these structures again 12 months later to assess the impact of the Covid-19 pandemic on their communications functions.
Understanding Communications Team Structures
The conversations with communications leaders provided valuable insights into how teams were organised during the challenging times of 2020. These discussions highlighted the various strategies employed to maintain effective communication both internally and externally. The findings from these discussions will serve as a benchmark for future assessments.
Future Assessments and Impact of Covid-19
As we plan to revisit these communications teams 12 months later, the focus will be on understanding the changes brought about by the Covid-19 pandemic. This follow-up will help us gauge the long-term effects on team structures and communication strategies. The insights gained will be crucial for businesses looking to adapt and thrive in a post-pandemic world.
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