Between May and August 2016, VMA Group conducted a series of interviews with CEOs across Europe to explore the evolving role of communications within leadership and reputation management. The insights gathered highlight a significant shift in expectations and responsibilities for communications directors in today’s business landscape.
The Evolving Role of Communications Directors
Beyond Communications: A CEO Perspective of Reputation Leadership reveals that the role of communications directors has expanded significantly compared to previous generations. While traditional skills remain essential, there is now a greater emphasis on adopting a new approach and philosophy.
CEOs interviewed in the study emphasised the need for communications professionals to engage more deeply with leadership and reputation management. This shift requires a broader understanding of the business environment and the ability to influence and shape organisational strategy.
Implications for Communications Recruitment
The findings from the study underscore the importance of adapting recruitment and executive search strategies to meet the evolving demands of the communications field. Organisations must seek candidates who not only possess the necessary technical skills but also demonstrate strategic thinking and leadership capabilities.
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