Building Communications (Part 1)
Written by Deborah Le, Principal Consultant – Interim Internal and Change Communications
The construction and property sector has faced significant challenges over the past year. From the Grenfell incident to the collapse of Carillion, these events have deeply impacted the industry. As consultants from VMAGROUP’s Internal Communications Practice, Kristy and I engaged with several communications specialists to explore the effects on employee engagement and discuss potential threats to the sector.
Impact of Recent Events on the Sector
The breakfast meeting included key figures such as Chris Mostyn, Head of Marketing and Communications at Murphy; Jade Eva, Head of Internal Communications at Mitie; Richard Howat, Head of Employee Communications at Balfour Beatty; and Tim Collins, Head of Corporate Communications at Barratt Developments.
Following the collapse of Carillion and the Grenfell incident, the construction and property sector has faced reputational challenges. Unhealthy comparisons with Carillion and media exaggerations of negative stories have been prevalent. From an internal communications perspective, it is crucial to remind the workforce of their achievements and positive news. Providing better benefits to demonstrate appreciation and improve retention has become essential, a sentiment echoed by our panel.
Potential Risks and Workforce Engagement
Brexit and Skills Shortages
The ongoing uncertainty surrounding Brexit and potential restrictions on labor movement between the EU and the UK could impact the industry. EU migrants, who provide essential skills, may be deterred from coming to the UK. Engaging the existing workforce through effective communication, training programs, and incentive schemes is vital. Exploring alternative sources of labor, such as ex-armed forces personnel or ex-offenders, could also be beneficial.
Addressing Gender Representation
With significant media attention on the gender pay gap, the under-representation of women in the industry needs addressing. Making the sector more attractive to women through education and practical work placements for students is crucial.
Join me next month for Part 2.
