The Partnership
VMA Group partnered with a portfolio of high-growth fashion brands led by CEO Danesh Chauhan, including HisColumn (luxury menswear), Clovu (men’s everyday to activewear) and TTogs (affordable children’s fashion).
This business sought to appoint a Senior Paid Media Specialist to drive performance marketing across all three brands. This was a pivotal hire, responsible for accelerating growth across paid channels and strengthening digital brand presence in a competitive retail market.
Our Approach
We delivered a targeted, insight-led search, focusing on candidates with proven experience in fashion performance marketing and the ability to operate effectively within scale-up environments.
Our approach prioritised individuals who combined strong expertise across paid social and paid search, in addition to a track record of delivering growth and ROI through performance marketing. We focused on identifying candidates who held creative, analytical and stakeholder management capabilities, ensuring they would be suited to a fast-paced, founder-led business.
The Impact
We delivered a high-quality, compelling shortlist aligned to the brief and business objectives. To support a confident hiring decision, we collaborated with the client to design a practical, real-world assessment process where candidates created and optimised a live media campaign.
This approach enabled the client to assess not only technical capability, but also creativity, cultural fit and real performance impact.
Following a three-week assessment period, an offer was made to the successful candidate. This hire represents a strategic investment in performance marketing capability, strengthening the group’s ability to scale its digital presence and drive growth across its portfolio of brands.
“VMA Group quickly understood what we were trying to achieve across our brands and took the time to really get under the skin of both the commercial objectives and the culture of the business. Jack was very collaborative throughout the process, and the shortlist he delivered was both strong and highly relevant.
I was particularly impressed with how closely the candidates aligned to both the brief and our growth ambitions. I would not hesitate to work with VMA Group again in the future.”
Danesh Chauhan | CEO
