How to Attract Marketing & Digital Professionals
In the UK, the competition for top marketing and digital talent is fierce. With ongoing talent shortages and a challenging macroeconomic environment, the demand for these professionals remains high. Organizations are increasingly recognizing the value these experts bring to brand perception and business growth. So, how can firms attract the best marketing and digital professionals?
Hiring and Salary Trends
Most employers acknowledge that sourcing marketing and digital expertise is challenging, despite its critical importance to business success. This makes it crucial for organizations to adopt a strategic approach to talent acquisition. In a skills-short climate, even minor variations in recruitment tactics can determine success or failure in attracting top talent.
Our Marketing Hiring & Salary Guide reveals insights into candidate motivators. By understanding why professionals leave their roles, organizations can better align their offerings with what candidates seek in their next position and employer.
Key Motivators for Professionals
Salary and Professional Development
Unsurprisingly, salary is the top reason professionals leave their positions, with two-thirds of respondents citing it as their primary motivator. While major pay increases may be challenging in the current economic climate, other factors can help organizations stand out.
Professional development opportunities are highly valued, with 34% of respondents highlighting them as attractive. Employers should emphasize clear career progression paths within their marketing or digital teams to attract talent seeking long-term growth opportunities.
Company Culture and Management
Company culture is another significant factor, with 32% of professionals leaving their roles due to cultural issues. A supportive work environment that fosters growth can aid in attracting candidates. Offering authentic insights into workplace culture can be a valuable recruitment tool.
Management also plays a crucial role, with one in three professionals leaving their jobs due to management issues. Effective leadership is essential, especially in a diverse workforce with varying generational expectations.
Value-Added Benefits
Benefits are also important, with nearly one in four candidates leaving their roles for better perks. Flexible working, pensions, and private healthcare are the top sought-after benefits. As businesses ask employees to return to the office, those offering flexible models may have an advantage in attracting and retaining talent.
Conclusion
As optimism grows in the economy, businesses are eager to attract top marketing and digital professionals. However, many fail to listen to the talent they target, missing out on what candidates truly want. By engaging with existing employees and understanding broader workforce sentiment, organizations can better secure the talent needed to thrive.
Get in touch with our specialist team to find out how to source the skills your business needs. Read more of our blogs on LinkedIn.
