How to Attract New Talent During the Great Resignation?
The UK job market is experiencing an unprecedented shift, with more job vacancies than unemployed individuals. As the unemployment rate hits a 50-year low, employers face the challenge of attracting and retaining talent amidst the Great Resignation. This article explores strategies to turn this talent problem into an opportunity.
Develop Your Employer Value Proposition
An Employer Value Proposition (EVP) encapsulates your organisation’s core values and benefits, forming the foundation of your employer brand. It acts as a promise to potential hires, highlighting what your company offers beyond salary. Consider offering clear career progression paths, mentoring, coaching, and learning and development opportunities. Remember, basic benefits like holiday allowance and pension are legal requirements, not perks.
Offer Competitive Salaries and Benefits
Increased salaries and enhanced benefits are top priorities for 64% of employees. In today’s market, competitive compensation is crucial to avoid offer rejections. Sign-on bonuses are also becoming more common, providing an additional edge in attracting talent.
Prioritise Flexibility and People-First Programmes
To attract top talent, focus on wellbeing, flexibility, and diversity and inclusion (D&I). The pandemic has reshaped work dynamics, making flexible working arrangements highly desirable. Future-thinking employers who promote these benefits are more likely to attract sought-after candidates in marketing, digital, and communications.
Move Quickly with the Interview Process
Speed is crucial in the interview process. Ensure clarity on the number of stages and tasks involved. Virtual interviews can expedite the process, but flexibility in scheduling face-to-face interviews is also important.
Watch Out for Counter-Offers
Counter-offers are more prevalent in the current job market. The onboarding process begins once an offer is accepted, so maintain engagement with new hires to prevent them from reconsidering their decision.
For more advice on filling permanent, contract, and interim vacancies at your organisation, get in touch with one of our consultants today.
About VMA GROUP
VMA GROUP is a leading international recruitment and executive search specialist, focusing on communications, digital, and marketing communities. Our expertise spans various practice areas, including corporate communications, PR, media relations, and more. With offices in London, Manchester, Amsterdam, and Brussels, we operate globally, committed to equal opportunities as a Diversity Pledged Recruiter. Connect with us on LinkedIn for more insights and updates.
