Inside Insight is a comprehensive benchmarking report based on the survey responses of nearly 600 UK-based internal communications professionals, collected in the latter half of 2023. With commentary from key internal communications leaders and insights from our specialist team of recruitment consultants, this report focuses on emerging trends, opportunities, and challenges within the internal communications sector. VMA Group is celebrating the 10th anniversary edition of Inside Insight.
Evolution of the Internal Communications Sector
Over the years of producing Inside Insight, we’ve witnessed the internal communications sector continually develop as a profession. This year’s report highlights the significant progress and changes that have shaped the industry, providing valuable insights for professionals looking to navigate the evolving landscape.
Collaboration with Ipsos Karian and Box
In this year’s report, we are also delighted to take a step back in time with Ipsos Karian and Box, who VMA Group collaborated with 18 years ago to release the very first comprehensive study on the state of the internal communications profession. This collaboration underscores the long-standing commitment to understanding and advancing the field.
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