Immersive media is revolutionizing the way we communicate, offering greater empathy, lasting messages, and increased engagement. At a recent event hosted at Digital Catapult, experts discussed the transformative power of immersive media in communications.
Understanding Immersive Media
Immersive media allows audiences to experience a message by creating a new reality. This can be achieved through various technologies:
- 360-degree videos: These videos capture views in every direction simultaneously, offering a spherical experience.
- Virtual Reality (VR): VR uses headsets to create the illusion of being in a different environment through computer-generated stimuli.
- Augmented Reality (AR): AR enhances the real world by overlaying virtual elements onto it via visual devices.
For more on immersive technologies, explore these resources:
Insights from Industry Experts
Max Cleary, Partnerships Lead at Digital Catapult, discussed the challenges and opportunities in immersive media:
Market Overview
- $3 billion was invested in immersive technologies worldwide in 2017, with projections reaching $120 billion by 2021.
- The UK hosts over 1000 companies specializing in immersive media, contributing to approximately 10% of global production revenues.
The Challenges
- Overcoming information overload
- Encouraging socially interactive audiences
- Enhancing leadership engagement and authenticity
The Opportunities
- Humanizing brands
- Improving crisis communications
- Enhancing media relations with transparency
- Creating new brand experiences and fostering loyalty
Learn more about Digital Catapult’s immersive programs at Digital Catapult, Augmentor, and CreativeXR.
Case Studies & Examples
Scott Shillum, Managing Director of vismedia.agency, presented case studies demonstrating how immersive media addresses communication challenges. Nicholas Pollard, Group CEO of Cory Riverside Energy, shared how an immersive project transformed their communications.
Read the full Cory Riverside Energy case study here: Cory Immersive Case Study
Key Takeaways
Immersive Media is set to dominate future communication strategies, offering endless opportunities for brands. It marks the beginning of a new media era.
If you’re interested in attending future VMAGROUP events, visit the events section of our website. We look forward to welcoming you.
“The convergence of technology, creativity, and data now means that what can and cannot be done is now largely only limited to our imaginations.” – Dale Lovell, Chief Digital Officer at AdYouLike
