Job Overview:
The Internal Communications Manager is responsible for creating and implementing effective communication strategies that engage, inform and inspire employees across an organisation. They plan, develop and oversee content and messaging, managing the flow of information from the executive level, through to employees and key internal stakeholders.
Day-to-Day Duties:
Depending on the size of an organisation, the responsibilities of the Internal Communications Manager can vary, however most commonly include:
- Establishing and developing an internal communications strategy that aligns with the organisation's goals and values
- Planning, executing and managing internal campaigns that promote the overall internal communications strategy, monitoring effectiveness and adjusting as needed
- Planning and creating engaging content for various internal communications channels (e.g. newsletters, intranet and emails), ensuring consistent messaging across all departments and mediums
- Developing initiatives that boost employee engagement and foster a sense of community within the organisation e.g. workshops and team building activities
- Working with senior management and executives to craft messaging that effectively communicates company initiatives, updates or projects with employees and stakeholders
- Building trust with and advising senior executives on the best approaches to minimise unfavourable employee impact
- Coordinating and managing direct reports within the internal communications team to ensure cohesion of activities
Essential Skills & Experience:
- Proven experience in developing and executing successful internal communications campaigns
- Creative thinking with a strategic mindset
- Strong interpersonal skills with the ability to build trust and develop relationships across all levels of the organisation
- Excellent verbal and written communication skills, including editing and proofreading
- Ability to tell a story and translate ideas into effective campaigns
- Proficiency in using digital technology to support in content creation and campaign delivery
- Strong attention to detail and outstanding organisation skills
Frequently Asked Questions:
What does an Internal Communications Manager do?
An Internal Communications Manager plays a pivotal role in shaping and managing how information is conveyed within an organisation. Their primary responsibility is to ensure that employees are well-informed, engaged, and aligned with the company’s goals, culture, and strategic direction. The role involves leading the internal communications strategy, managing the dissemination of important information, and fostering a positive work environment through effective communication.
Who does an Internal Communications Manager report into?
Typically, internal communications sits within the wider corporate communications function. However, over recent years there has been a shift with more IC teams beginning to report into the HR function or marketing function. This could be down to the lines blurring between employee engagement and employee experience.
Who does an Internal Communications Manager manage?
Within the Internal Communications Manager’s team, they may have IC Coordinators, Assistants and Executives reporting into them. In some cases, typically in smaller organsiations, the Internal Communications Manager may not have any direct reports.