Meet the Author: In Conversation With… Fiona Passantino
Following the recent Meet the Author event, I find myself contemplating the power of visual communication in the workplace. Fiona Passantino’s guide to Post-Covid Engagement offers a fresh perspective on how we convey messages in a rapidly changing world.
What Did You Miss?
When we think about communication, words often come to mind first. However, Fiona Passantino’s talk on her comic book, ‘Handbook for Post-Covid Communication,’ challenges this notion by highlighting the power of visual communication. While comic sketches may initially seem lighthearted, Fiona demonstrates the effective marriage of text and image, supported by academic research.
Fiona discussed the ‘dual coding theory,’ explaining that humans process images faster than text, enhancing engagement in busy work environments. In our multicultural world, visuals can bridge language barriers, much like IKEA’s universal construction manuals. This approach ensures consistent communication across global audiences.
So, What Does Fiona Suggest?
Some audience members expressed concerns about integrating visual communication into Internal Comms, as comic sketches aren’t typical in business settings. However, Fiona encourages thinking outside the box and understanding your audience. Visuals can effectively convey less exciting topics, like new IT policies, to employees.
Consider incorporating photos, sketches, or short animations to diversify communication methods. With a younger workforce, including Gen Z recruits, it’s essential to adapt to their preferences. In a world saturated with text—emails, social media, and more—visual content can cut through the noise and enhance communication.
What Authors Have We Met?
Throughout the series, VMA GROUP’s Senior Consultant, Crystle Pearce, has collaborated with renowned authors in the communications field. The series began with Lesley Allman, author of ‘Better Internal Communication: How to Add Value, Be Strategic and Fast Track Your Career.’ We then engaged with Jenni Field, author of ‘Influential Internal Communication,’ and Kim Page, who discussed her book ‘Finding the Right Kind of Loud.’
More recently, Anne Gregory presented her co-authored book ‘Strategic Public Relations Leadership,’ followed by Advita Patel and Priya Bates, who shared insights from ‘Building a Culture of Inclusivity.’
We want to hear from you! If you’ve attended our Meet the Author events, thank you! At VMA GROUP, we pride ourselves on expanding knowledge and networks. While the series takes a summer break, we have exciting plans for October and beyond. We welcome your suggestions and feedback for future events. Contact Crystle Pearce at meettheauthor@vmagroup.com. Thanks for reading, and see you soon!
LinkedIn VMA GROUP is a leading international recruitment and executive search specialist, focused on communications, marketing, digital, and change communities. Our expertise covers various practice areas, providing consultancy services and thought leadership resources. With offices in London, Bristol, Manchester, Amsterdam, and Brussels, we operate globally, committed to equal opportunities as a Diversity Pledged Recruiter.
