As we approach 2025, the marketing and communications landscape is set to undergo significant transformations. Emerging platforms and evolving customer expectations will necessitate the adaptation of existing roles and the creation of new positions. This article explores some of these emerging roles and offers insights into how businesses can effectively recruit for them.
Emerging Marketing and Communications Roles
New positions in marketing and communications will likely focus on areas such as sustainability and artificial intelligence (AI). These roles are crucial as businesses strive to stay competitive and meet the demands of a rapidly changing market.
AI Marketing and Content Strategists
AI is poised to revolutionize the commercial sector, driving significant changes in employment. Organizations are eager to leverage AI’s potential to avoid falling behind competitors. There is a growing demand for marketing strategists and professionals skilled in brief writing and ideation, focusing on developing detailed, market-specific instructions for AI platforms.
Digital Ethics Managers
AI presents ethical challenges, particularly concerning intellectual property and content development. Organizations will need digital ethics managers to navigate an increasingly regulated market and international legislation. These specialists will bridge the gap between marketing communications and legal departments, ensuring compliance with policies.
Metaverse and AR Marketing Specialists
As brands enter virtual spaces and adopt AR and VR tools, there is a growing need for marketing specialists with digital expertise. These professionals will manage virtual campaigns and leverage emerging tools like voice search optimization and haptic technology to create immersive experiences. The talent pool for these roles is currently limited, especially for those with both technical and marketing skills.
Blockchain Marketing Strategists
Blockchain technology offers solutions for fraud prevention and enhances security, transparency, and trust. Brands can use blockchain to eliminate bot traffic and verify ad impressions, improving ad spend efficiency. As blockchain becomes more common, there will be significant demand for professionals with technical expertise and marketing skills to implement these solutions.
Sustainability Communications Managers
Sustainability is a key focus across all sectors. Organizations need marcomms professionals who can communicate effectively about sustainability and align messages with ESG goals. This is crucial in a field where misinformation is prevalent, and the impact of existing initiatives is waning.
Recruiting for New Roles
Employers face challenges in sourcing marketing and communications talent in a skill-short market. The emergence of new roles will increase demand, particularly for those with a combination of marcomms and technical expertise. Businesses must adapt their recruitment strategies to attract and retain the talent needed to navigate this evolving landscape.
If your organization is looking to source marcomms professionals to help navigate this changing environment, speak to our expert team. Read more of our blogs on LinkedIn.
