Using Slower Periods to Future-Proof Your Team
Quiet periods aren't lost productivity, they're an opportunity. Discover how using slower periods to invest in learning, development and team capability can create a stronger, more…
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The Hidden Cost of a Misaligned Marketing Team
Marketing misalignment is a costly but often overlooked barrier to growth. From wasted budget and inconsistent messaging to slower execution and lost revenue opportunities, disconnected teams…
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The Hidden Costs of Ignoring Marketing Data
Ignoring marketing data results in missed opportunities, poor decision-making and slower growth. Organisations that turn data into actionable insights consistently outperform competitors, while those relying on…
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AI in Comms: Early Adoption, Unexpected Challenges
Comms teams were early adopters of AI, embracing its potential to transform workflows and drive efficiency. But as the initial excitement fades, a more complex reality…
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Sourcing a Global Marketing Manager for Imperial Brands PLC
VMA Group partnered with Imperial Brands PLC to source a Global Marketing Manager to support global brand strategy for Next Generation Products brand, blu, within a…
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Marketing in the AI Era: Leading Growth at Scale
Marketing is evolving rapidly, with AI transforming how teams work, make decisions and drive growth. At a recent roundtable, Kim Faura (Early Phoenix) highlighted a growing…
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Delivering a Senior Paid Media Specialist Hire for High-Growth Fashion Brands
VMA Group partnered with a portfolio of high-growth fashion brands to deliver a Senior Paid Media Specialist capable of driving performance marketing across multiple channels.
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AI as a Strategic Communication Partner: Key Takeaways
AI is no longer just a productivity tool for communications teams: it’s fast becoming a strategic partner. Drawing on insights from VMA Group’s recent workshop, explore…
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How AI Is Changing Communications Roles and Skills
AI is rapidly transforming the communications landscape, reshaping not only how work gets done but what it means to be an effective communications professional. The role…
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Sequel Group’s Rebecca Couper-Leonard: Is AI removing our intelligence from measurement?
AI is speeding up communication measurement, but over-reliance risks superficial insights, reduced critical thinking, and biased “echo chamber” results. Organisations should balance AI efficiency with human…
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