Seven Recruitment Trends to Watch for in 2022
The pandemic has significantly influenced recruitment practices, accelerating technological changes and new working methods. As we approach 2022, organizations must adapt to these shifts to maintain a competitive edge. Here are seven key recruitment trends to prepare for in the coming year.
Candidate-Driven Market
The hiring landscape has shifted to a candidate-driven market, where job seekers hold more power due to the abundance of job opportunities. This shift allows candidates to negotiate better salaries and benefits, prompting companies to develop creative recruitment strategies and enhance employer brand communications.
Selective Applications
With candidates becoming more selective about the jobs they apply for, employers may see a decrease in application numbers. To attract top talent, companies need to make their workplaces appealing and streamline the application process. In 2022, unnecessary steps like redundant questions after CV uploads should be eliminated.
Diversity, Equity & Inclusion
Awareness of social issues has grown, and candidates increasingly align with businesses that share their values and are committed to DEI policies. Diversity and inclusion are crucial for organizational success, with diverse executive teams linked to higher profitability. In 2022, DEI must be central to company values and practices.
Remote Recruitment
Remote hiring is here to stay, offering access to a broader talent pool and saving time in the initial hiring stages. With remote work options prevalent in communications and marketing, embracing remote recruitment without geographical limitations will remain a key trend in 2022.
Employer Branding
In the competitive marketing and communications industries, employer branding is vital for recruitment and retention. A strong employer brand can reduce staff turnover and enhance reach at lower costs, as positive impressions spread quickly through candidate networks.
Longer Notice Periods
Notice periods are extending beyond the traditional three months for senior roles, with even less experienced positions now requiring at least two months. As employers strive to retain top talent, this trend is expected to continue into 2022 and beyond.
Focus on Retention
With a candidate-driven market, employee engagement and retention are crucial. As employees reconsider their careers, companies must prioritize retention by offering competitive salaries, bonuses, and flexible work options. Company culture and loyalty rewards are key to attracting and retaining talent.
Whether seeking permanent, interim, contract, or temporary staff, our experienced interim team ensures a seamless hiring process. Contact us to discuss your hiring needs or explore new opportunities in 2022.
***VMA GROUP is a leading international recruitment and executive search specialist focused on communications, digital, and marketing communities. We provide expert consultancy services and advice, supported by in-depth industry knowledge. Our thought leadership and benchmarking studies are essential resources for planning and decision-making. VMA GROUP has offices in London, Manchester, Amsterdam, and Brussels, working globally. We are committed to equal opportunities and are a Diversity Pledged Recruiter. Connect with us on LinkedIn.
