The Partnership
We partnered with British Airways to support a range of communications hires across both permanent and contract roles, working closely with senior leadership as the business navigated a significant restructure.
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Our Approach
We invested time in understanding the wider business, its evolving strategy, and the specific mix of skills required to move it forward. Taking a consultative approach, we supported the reshaping and rebuilding of the communications team, managing multiple roles simultaneously with pace and precision.
The Impact
Our support enabled British Airways to rebuild its communications function with the right people in place at the right time, giving the business the capability and confidence to execute its plans during a pivotal period.
“VMA Group invested real time in understanding my team, the wider business and the type of skills and experience I needed at a particularly important moment. I was reshaping how the team operates, so the roles required strong candidates with a specific set of skills across a variety of disciplines and seniority levels. VMA Group managed the process with pace, kept me informed throughout and were consistently available to offer sound guidance and counsel. I would absolutely recommend VMA Group to any hiring manager looking for an experienced, well-connected recruitment partner.”
Peter Lyons, Head of Communications Business Partnering, British Airways
