The Clock Starts Now: Five Ways to Make Your First 100 Days Successful
As communicators, we often advise CEOs on how to make an impact in their first 100 days. But do we follow the same principles when starting a new role? This period is crucial as it can validate or discredit the reputation you bring. Everything you say or do will be scrutinized, forming perceptions about your approach. It’s important to quickly establish who you are and what you stand for.
Setting Out Your Stall
Research shows that many senior leaders still don’t fully understand the impact communications can have on a business’s bottom line. Therefore, the first rule of starting a new communications job is not to assume. Communications is still a young function, so ensure your stakeholders understand how you plan to add value to the organization. Do you have a written strategy of business priorities to show them in your first 100 days? This can help you gain instant credibility and remind stakeholders of your communication priorities if they try to divert you.
Consider developing a 30-second elevator pitch that explains your role and responsibilities. Use this consistently throughout the organization to become the go-to expert. First impressions count.
Dive Deeply Into Your Industry
A common complaint from senior leaders about the communications industry is the perceived lack of business acumen. In your first 100 days, immerse yourself in on-the-job training and take advantage of formal training such as company classes, industry trade shows, and technical seminars. One senior communications professional shared that she spent a week in the customer call center, listening and taking notes. This helped her understand the real challenges for the business and earned her credibility with peers and leaders.
Be Impressive, Without Biting off More Than You Can Chew
Some candidates go in all guns blazing in their first three months, only to find that the organization’s systems or culture won’t allow them to execute their ideas. Even if you encounter obstacles, your first 100 days are still a great opportunity to make an impact. Psychologically, colleagues are more willing to listen to you during this period, so it’s a great time to make an impression. Once you prove your potential as a productive, results-generating team member, your credibility will increase, and people will be more open to adopting your ideas and strategies over the long term.
Invest in Important Relationships
Identify the people who have the resources that could help or hinder your goals. Focus on developing and enhancing your working relationships with these stakeholders.
Take Stock of Your Confidence Levels
It’s common for communicators to experience moments of waning confidence in a new role. It’s important not to let this deteriorate. When self-doubt creeps in, it can lead to mistakes. Recognize when this happens, and make a list of your achievements before and after joining your current organization. This helps you focus on your strengths. Seek feedback beyond your immediate manager, such as from clients or other function heads, to get an ‘off the record’ pulse check.
Finally, give yourself a break. The first 100 days of any new role are intense, exhilarating, and a lot of hard work. Remember, there is a silver lining:
- In the first year, get the foundation right.
- In the second year, implement the changes necessary for success.
- Then enjoy the fruits of your labor.
So, there’s a light at the end of the tunnel yet!
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