Insights for marketing, communications and digital leaders
This week, LinkedIn published its much-anticipated list of the 25 fastest-growing roles in the UK for 2026.
While the list includes a wide range of roles across functions and sectors, several roles stood out as particularly relevant to the organisations we work with across the marketing, communications and digital professions. Below, we’ve highlighted a selection of roles from the list and shared our perspective on why they’re worth paying attention to.
1. Head of Artificial Intelligence
We’re not surprised to see a dedicated AI role on the list. It reflects shifts we’re already seeing across many organisations. Rather than being used informally for ad hoc tasks, AI is now being embedded more widely to improve efficiency, decision-making and day-to-day operations.
This is supported by our own research. In our recent Mini View report, 69% of respondents said they have already adopted generative AI tools in their communications work. At the same time, separate research with senior communications professionals in UK tech organisations found that more than half believe AI has already increased reputational risk, yet only a small proportion currently have a fully operational AI policy in place. This lack of governance is creating uncertainty around disclosure and ethical standards.
As AI becomes a more established part of business operations, the growth of the Head of Artificial Intelligence role points to a clear need for ownership and direction. Organisations are recognising that AI requires senior leadership to guide its use, manage risk and ensure adoption is aligned with wider business goals, rather than being driven in an ad hoc way.
2. Corporate Partnerships Manager
Also known as Business Development Manager or Partnerships Development Manager, the rise of Corporate Partnerships Managers highlights how organisations are thinking differently about expansion and opportunity. As markets become more competitive, partnerships are increasingly seen as a route to reach new audiences.
Organisations are investing in people who can identify the right partners, manage complex relationships and ensure these collaborations deliver long-term strategic value. Its inclusion on the list highlights the importance of external networks and alliances in supporting business growth.
3. Chief Marketing Officer
After a sluggish few years for businesses, growth is top of mind for many organisations in 2026, and marketing is increasingly seen as central to making it happen. That’s why the inclusion of the Chief Marketing Officer on the list is by no means a surprise. Companies are recognising that marketing is no longer just a support function, but a key driver of expansion.
CMOs today are expected to connect marketing activity directly to business objectives, ensuring that campaigns translate into real, measurable growth. The remit of the CMO has also increased. Modern CMOs are expected to do more than manage their brand and communications, taking on responsibility for areas such as digital transformation and navigating increasingly complex customer landscapes.
4. Strategic Advisor
The fast growth of Strategic Advisor roles reflects a growing demand for senior-level strategic thinking. As organisations navigate change, uncertainty and competing priorities, many are seeking experienced advisors who can help guide decision-making and keep long-term objectives in focus.
This trend is mirrored in our own research of the UK communications market. Our recent report, The Mini View, found that demonstrating strategic value of the function is now more crucial than ever. Strategic thinking was seen as the most important attribute of a modern communications professional, with leaders looking for individuals who can keep organisational priorities front and centre, ensuring activity genuinely supports progress towards business goals.
You can find the full list of fastest-growing jobs in the UK here.
