Reports & Guides

The IC Hiring Guide in Partnership with IoIC

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VMA Group and the Institute of Internal Communication (IoIC) have collaborated to create the first and only Internal Communication Hiring Guide. This guide is designed for anyone responsible for hiring in the internal communication field, providing guidance and support throughout the process. It aims to standardise hiring practices and help build strong, effective teams by using the IoIC profession map framework as a foundational model.

The 25-page guide offers a comprehensive overview of the hiring process, the rationale for investing in internal communication, and the various roles, responsibilities, and career progressions within the field. As the importance of high-standard internal communication grows, this guide is invaluable for seasoned professionals seeking to enhance credibility, junior IC practitioners looking to develop necessary skills, or hiring managers building efficient IC teams.

Key Components of the Guide

Making Your Case

Internal communication is crucial for any organisation that relies on people. The guide emphasises the importance of creating a talent pipeline and succession planning. When a vacancy arises, one of the best places to look for a candidate may be internally, either within the communications team or the broader organisation.

The IC Hiring Process & Recruiting Internally

If an internal candidate who does not meet all the criteria for the role is hired, it is important to recognise the development, training, and support they may require. This helps them build skills, gain knowledge, and acquire meaningful experience.

Keeping in Contact & Onboarding

Once the job offer is accepted and references are received, maintaining communication with the chosen candidate is vital. This is especially important considering that most IC professionals have a notice period of between one and six months.

Job Titles & Salaries

Job titles often vary between organisations. It is crucial to ensure that the title of the vacancy clearly describes the position’s remit and reflects the accountability the chosen candidate will hold.

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