The Institute of Internal Communication (IoIC) has recently updated its ‘Profession Map,’ a crucial document that outlines the role of internal communicators within organizations. This map details the essential knowledge and skills required for success in the field of internal communication. It serves as a benchmark for professionals, helping them articulate their roles, identify skill gaps, and plan their career paths.
The Framework of the Profession Map
The IoIC’s Profession Map is structured around six key areas of activity. These areas highlight the necessary knowledge and skills, categorized into four levels of professional development within organizations. The framework is designed to help internal communicators understand their roles better and enhance their effectiveness.
Key Areas of Activity
Each area within the framework is supported by a set of behaviors that internal communicators should exhibit to achieve success. These behaviors are integral to the effectiveness of communication strategies within organizations.
Continuous Review and Development
The IoIC regularly reviews the framework in collaboration with its Professional Development Advisory Board. This board includes internal communicators from diverse backgrounds and sectors, ensuring the framework remains relevant and reflective of the current business landscape. Andrew Harvey, CEO of VMA GROUP, actively participates in these discussions.
For more details on the IoIC Profession Map, please visit their website.
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