Brand & Campaigns Marketing Manager

Exclusive opportunity to join a growing telecoms business as Brand & Campaigns Marketing Manager, taking ownership of brand development and integrated campaign delivery across consumer and business markets.

 

This is a broad, commercially focused role combining brand strategy with hands-on campaign execution. You will lead multi-channel campaigns, above-the-line activity, organic social and hyper-local marketing, ensuring brand investment drives awareness, engagement and measurable customer growth.

 

Hybrid working – 3 days in Oxfordshire office, 2 from home

 

Key Responsibilities

• Lead the development and evolution of the brand, positioning, messaging and creative frameworks.
• Plan and deliver integrated marketing campaigns across consumer and business audiences.
• Manage campaigns across paid, owned and earned channels, ensuring consistent messaging and strong commercial outcomes.
• Develop and deliver hyper-local and community marketing programmes tailored to different geographic markets.
• Lead above-the-line activity across channels including TV, radio, OOH, sponsorship and local media.
• Own organic social media and content strategy, including channel planning and editorial calendars.
• Manage creative, media and production agencies, ensuring high-quality delivery and effective use of budget.
• Work closely with performance, digital, lifecycle and B2B marketing teams to connect brand activity with customer acquisition and engagement.
• Partner with insight and analytics teams to measure brand health, campaign effectiveness, ROI and customer penetration.
• Embed a structured test-and-learn approach across campaigns, creative, media and local marketing activity.
• Support PR, sponsorships, proposition launches and major external communications.

 

Skills & Experience

• Strong experience in brand management, integrated marketing or marketing communications, ideally within telecoms.
• Proven experience developing and delivering integrated, multi-channel marketing campaigns.
• Strong understanding of brand strategy, creative development and campaign planning.
• Experience managing above-the-line media campaigns and external agency partners.
• Experience of regional, community or hyper-local marketing would be advantageous.
• Strong understanding of organic social media and content strategy.
• Commercially focused, with experience using campaign and customer data to optimise marketing performance.
• Able to combine strategic brand thinking with hands-on campaign delivery in a fast-paced environment.

 

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com

 

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.