The VMA Belgium Advisory Board offers a unique opportunity for communication leaders to collaborate, share ideas, and address industry challenges. This exclusive group fosters engagement and enhances the status of its members, bringing them closer to the business. Let’s delve into the insights and discussions from a recent event in Brussels.
Insights From Brussels
As a communications professional in the executive search field, attending the VMA GROUP Belgium event in Brussels was enlightening. The gathering of top Communications Directors in Belgium provided a platform to discuss the major challenges they face. The lively debates and discussions were both engaging and informative.
Julia Meighan, VMA GROUP CEO, shared her expertise on internal communications, emphasizing its current and future value. She highlighted opportunities driven by business needs such as change management, crisis communications, and transformation management. However, these opportunities require specific skills and investment in people to meet evolving demands.
Key Challenges Discussed
- Agile Teams with a 360° Approach: Professionals must remain agile, balancing priorities with limited resources and blurred lines between internal and external communication.
- Aligning the Business: Engaging hearts and minds is crucial. Integrating new talent and aligning them with the agenda is an ongoing challenge.
- Visionary Leadership & Activism: Communications Directors need foresight to anticipate trends, especially when time is limited.
- Other Hot Topics: Discussions included legislation in Pharma, managing perceptions on plastics, and attracting the right talent.
Thought-Provoking Questions
Can internal communications function without dedicated support? Are we ready to empower individuals to act as their own communications managers? These questions prompted reflection on the profession’s future.
Technology in Communications
The event concluded with a presentation on Virtual Reality and Augmented Reality. These technologies offer tangible examples of how they can enhance the effectiveness of communications teams.
For more information on career development in Belgium or to hire top communications, digital, or marketing talent, please contact Willem de Ruijter today. Connect with LinkedIn for further insights and updates from VMA GROUP.
