VMA GROUP: ‘Employee Engagement Specialists Are Disengaged Themselves’
A recent survey conducted by VMA GROUP highlights a concerning trend among Internal Communications (IC) professionals. Despite their role in fostering employee engagement, many are considering leaving their current positions. This article delves into the findings of the survey and explores the implications for organizations.
Survey Findings: Disengagement Among IC Professionals
The survey, which included over 500 IC professionals, revealed that a significant number are contemplating a job change. Notably, 79% of respondents indicated they are open to new opportunities within the next year. This is particularly ironic given their role as ‘Employee Engagement Specialists’.
Furthermore, two-thirds of participants expressed willingness to move to a competitor for a £10k pay increase. Andrew Harvey, Director of Internal Communications Practice at VMA GROUP, expressed concern over these findings. He noted the irony of professionals responsible for workforce engagement being disengaged themselves.
The Challenge of Reengaging IC Professionals
Harvey emphasized the importance of reengaging IC professionals to retain critical talent and enhance overall staff satisfaction. He highlighted the role of IC professionals as key players in communicating corporate visions and values to employees.
The report also pointed to an overlap between HR and Internal Communications skills, with employee engagement being a top competency. Influencing and coaching senior leaders were also deemed crucial skills.
Collaboration Between HR and IC Teams
Harvey suggested that the blurring lines between HR and IC roles necessitate collaboration. Both departments engage with the same audience and seek a stronger presence in the boardroom. Collaboration could be transformative for both functions.
Kate Jones, Head of Internal Communications at Tarmac, echoed this sentiment. She noted that employee engagement is increasingly a shared responsibility among comms, HR, and change professionals. Jones emphasized the need for IC professionals to develop political and partnership skills.
For more insights, read the original article here. Discover how VMA GROUP can assist in developing your career in internal communications or help hire top talent for your team. For permanent opportunities, contact Sara Tehrani, and for interim opportunities, reach out to Matthew Gibbs.
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