Case Studies

Recruiting Email Marketing Executive for ABRSM

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ABRSM (The Associated Board of the Royal Schools of Music) is the UK’s largest music education body and the world’s leading provider of music exams, holding over 650,000 assessments in over 90 countries every year. As a registered charity, they work with organisations across the globe by providing donations, scholarships and sponsorship, with an overall mission to ‘nurture a love for music, and to inspire achievement in it’.

Having worked with VMA Group before, ABRSM called upon us for support in their search for an Email Marketing Executive. Sitting within the Commercial Department, the role supports ABRSM’s implementation of the core customer strategy and revenue growth.

The executive would be responsible for utilising the CRM and email platforms to increase reach and support the execution of their loyalty and retention marketing campaigns.

VMA Group sought out the perfect candidate for the role. Having previously worked in digital marketing, with a specialist focus in CRM marketing, the candidate couldn’t have been more suitable in fulfilling the requirements to bring success within the role.

“I worked with VMA Group to secure a new role, and they were amazing throughout, regularly touching base when necessary. Would definitely recommend and will look to work with them in the future!”

Appointed Email Marketing Executive, ABRSM

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