Client: Gumtree, a leading online marketplace platform connecting communities for buying, selling, and trading.
Role: Head of Performance Marketing
The Brief:
After undergoing a transformation under new leadership, Gumtree reached out to VMA Group for support in sourcing a Head of Performance Marketing. This was an essential role, requiring someone capable of leading the performance marketing strategy, with full funnel experience and commercial thinking to help support the wider growth strategy during a period of change.
The Search:
Having worked closely with the Head of Talent previously, VMA Group’s Account Director for marketing and digital roles, Mark Robins undertook a targeted executive search, mapping the candidate marketplace and leveraging VMA Group’s extensive network. With a wealth of knowledge of the digital talent market and experience in working with scale-ups, Mark was able to run a thorough and open search driven by the key competencies required in this role.
The Outcome:
Within six weeks of briefing and an efficient shortlisting process, the preferred candidate was selected and offer accepted. The chosen candidate demonstrated a strong track record in supporting high growth brands, and combined with their strategic approach and new ideas, made an excellent choice for Gumtree’s ambitions in this key role.
“Mark’s deep expertise in the digital landscape was invaluable for filling a key Performance Marketing role. He understood our technical needs and business context, delivering a strong shortlist and ultimately finding a candidate with the perfect blend of technical skill and cultural fit for Gumtree. The entire process was seamless.”
Head of Talent, Gumtree
