Case Studies

Appointing Director of Communications for Travel Company ABTA

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For over 70 years, ABTA has been the leading association of travel agents and tour operators, providing expert travel advice, guidance, protection and help in resolving travel complaints.

It works with its members to promote responsible tourism and ensure health and safety standards are met. Through a long-standing relationship with ABTA, built on trust and high quality of service, VMA Group were briefed on the Director of Communications position.

Overseeing a sizeable communications team, the Director of Communications is responsible for ABTA’s media, PR, brand, marketing, and internal communications activity.

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