Internal communications have become increasingly vital in the workplace, especially since the pandemic. This has led to a surge in demand for skilled internal communications professionals. VMA GROUP’s CEO, Andrew Harvey, recently chaired a roundtable discussion with industry experts to explore the key skills and attributes needed in internal communications teams. The discussion highlighted the importance of both technical skills and softer skills like emotional intelligence.
Key Skills for Internal Communications Teams
The recruitment market for internal communications has been bustling, with a 30% growth in demand for professionals in this field. The advisory board emphasized the need for a mix of skills and perspectives within teams. While technical knowledge is crucial, softer skills such as determination, self-awareness, and resilience are equally important. These attributes, which cannot be taught but must be nurtured, are essential for effective communication strategies.
Future-Focused Hiring Practices
Another significant topic discussed was the importance of forward-thinking hiring practices. While experience is fundamental, cultural fit should not be overlooked. Hiring for future needs rather than just immediate requirements can ensure long-term success. The advisory board stressed the importance of retaining talent and providing clear progression opportunities for new joiners.
About VMA GROUP
VMA GROUP is a leading international recruitment and executive search specialist, focusing on communications, marketing, digital, and change communities. With offices in London, Bristol, Manchester, Amsterdam, and Brussels, VMA GROUP operates globally. The company is committed to equal opportunities and is a Diversity Pledged Recruiter. Their thought leadership and benchmarking studies are valuable resources for planning and decision-making in the industry.
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