We were joined by AI Integration Specialist, Fiona Passantino, as she explored the power of multi-modal AI tools and the steps you can take to integrate them into your communications function to superpower your content development strategies.
It was a jam-packed session filled with questions, so much so that we couldn't fit them all into our 1-hour session!
If you missed the webinar, or perhaps we ran out of time to answer your question, please see below to hear Fiona's insights:
Q&A:
Do you see this phenomenon worldwide? Many of the CEO’s of Germany companies are still on social media platforms?
Worldwide = yes! Definitely; starting with the ‘usual suspects’ (USA, China, Japan), we are seeing more models pop up in France, UAE, Finland and more.
How do you see the big discussed point of data security? It’s a big point in Germany.
AI systems collect, process, and store vast amounts of data. There’s always a risk of unauthorized access, data breaches, and cyber attacks (remember ‘poem’ story). This can result in the leakage of sensitive information (personal data, intellectual property, trade secrets). GDPR and the EU AI Act give a few guidelines. Click here for some more information.
Is Microsoft co-pilot confidential?
No LLM is 100% ‘safe’, no matter what they say! Also, there are future models always being trained and they need human-generated material for this.
How would you recommend businesses approach AI to get everyone on the same page with how to use it - a policy, principles, training? How do you think we can best engage people in this?
Are there ever any issues around copyright in terms of images that Dall-e creates or is it always an original creation?
It’s always original, but sometimes if you ask it for an image in the style of an existing artist it will be too close for comfort for a lot of digital artists. Look up the AI-gen song featuring vocals from The Weekend and Drake, a very interesting case.
In addition to video/ photos, is there any AI that is capable of creating logos/ brands?
Definitely! All visual GAN or diffusion AIs can do this; Dall-E is better at it than others, and Abobe is great because it produces vector materials.
RE: Turning anxious energy into learning - how does this extend to governance/agreed frameworks in your opinion?
Governance is step one for all company AI integration journeys! Click here to read more.
You mentioned ongoing progress towards Sentient AI, but how can we currently best balance the benefits of AI-driven communication while preserving human connection, trust and empathy?
This is the big question at the feet of our generation, ours to answer… I don't know the answer to this one - yet - but I suspect the "non-technical" community is best positioned to answer it!
How should internal comms teams discuss the use of AI generated content and tools with their agencies? Should we know what tools our agencies might be using to respond to briefs we have given them?
Definitely bring this up with your agencies; governance extends to those content creators working on your behalf, too.
How do you credit AI generated content when you post it on socials?
Nice question! I generally say "Prompted by (human), generated by (AI Tool)"
Is there a danger that all organizations will begin to sound/feel/look the same when we incorporate AI modalities? i.e. is a risk to this fantastic tec that organizations are still riddled with ‘corporate speak’, just on another level?!
100% correct! Yes! That' why we Humans have to get better at our surprising writing skills.
How does using the music AI application not breech copyright?
It's just like visual or text AI - a token is a token, as they say. Making a lot of musicians upset.
Ethically, is having AI write a book or article (based on my research) the same as having a human ghostwriter write it?
Great question! What do you think? Seems like it's not that different, right? Sad for ghost writers, they might have to re-invent themselves…
Are there AI tools we can use to help us measure and evaluate our internal comms and the engagement of our colleagues?
How does the meeting note systems work with confidentiality if all data is played back into the system somehow!?
Quick answer… anything you enter into a prompt window leaves your control, firewall, and enters another, external system (just like a Google search).
Looking at what you said - the kind of prompt is the root of the result- good or bad. With this view - are the AI prompt certifications any good?
You mean formal, certified training in prompt engineering? Good to get everyone on the same page, for sure; practice always leads to improvement.
Can Jamie be used for external meetings or face to faces meetings?
Both! If you reach out to the Jamie guys, tell them you're from me and they will give you special treatment. Hope it goes well!
There seems to be a lot of ‘free’ AI applications. How are they making money and what’s the benefit for them - harder to be trusting of these apps when it’s free (although still do!) will we all be stung later once we are using these?
If it's free, then YOU are the product! Your (human) data, material.
Are there any good AI courses or further education that you could suggest for comms professionals?
For sure. A group called Xpedite does this officially. A bit expensive but good. Tell them I sent you and they will give you a special deal.
Which platforms could you use to develop competitor research for strategy development - which is LIVE?
I would use Perplexity for search but verify all of it with Google scholar.
Should we be concerned that AI will complete the tasks Comms people in early career stage usually work on to develop their skills and experience?
Yes.
Very interesting but scary! I’m trying not to feel overwhelmed by all this information. Fiona, you are very positive about AI which is great!
I try to be neutral… but in the end, also Human! thank you!
A question for Matt. What are employer’s current expectations of candidate’s AI skills?
Although this topic is of interest to the majority of comms professionals, where it’s still in its infancy with regards to adoption, we’re yet to come across many employers who request certain expertise or experience using AI tools. As AI capability and traction continues to grow, I’m sure this will change in the next 2 – 5 years. If you were to ask me the same question in 2030, I imagine hiring managers will be asking about which AI platforms candidates have experience using and what they recommend for a strong AI stack. For this reason, I think it a good idea to get as much exposure to different AI platforms as possible in order to determine which work best for different companies/audiences/messaging.
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