Job Overview:
Exclusive opportunity to join a global financial services organisation on an initial 6 month day rate contract (opportunity to go permanent), in a content strategy role focused on shaping and scaling owned content for AI-driven search and discovery.
The role sits within a central EMEA marketing function responsible for delivering high-impact client experiences and building brand awareness, consideration and preference across key European markets.
This position will lead the development of AI-ready content strategies, ensuring content is structured, credible and optimised to be surfaced and cited across AI-powered platforms and search environments.
Hybrid working – 4 days in office, 1 from home
£350/day - Inside IR35
Key Responsibilities:
- Develop and execute content strategies aligned to AI-driven discovery, focused on high-quality, authoritative and answer-led content
- Define and implement content standards including structure, formatting, schema and metadata to improve discoverability
- Identify content gaps and opportunities to build authority across key financial topics
- Create and optimise content across web, social and video to improve visibility and engagement
- Collaborate with SEO, media, product and agency teams to align content priorities and performance
- Monitor how content performs across AI and search, using insight to refine strategy
- Build scalable frameworks to standardise content creation across teams and markets
- Stay up to date with AI-driven discovery and content trends
Skills & Experience:
- Strong content strategy and creation experience, with the ability to simplify complex topics
- Understanding of SEO, GEO and digital discovery principles
- Analytical mindset with the ability to assess performance and optimise output
- Experience across multiple content formats including web, social and video
- Strong stakeholder management and cross-functional collaboration skills
- Highly organised with the ability to manage multiple priorities
- Experience in a fast-paced, matrixed and international environment
- Strong interest in AI-powered search and emerging discovery platforms
- Experience with tools such as Adobe Analytics, Google Search Console, SEMrush, Ahrefs or similar
- Ideally experience within financial services or another regulated environment
If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.