Senior Marketing Manager

We are partnering with a fast-growing, market-leading business to appoint a Senior Marketing Manager into a pivotal role within its marketing function. This is an opportunity for a commercially minded marketer to take end-to-end ownership of marketing activity for a core business unit, helping to shape strategy while remaining close to execution.

The successful candidate will work collaboratively across the organisation, owning everything from marketing strategy and value proposition development through to expert delivery across digital, product and customer marketing. The role plays a critical part in supporting ambitious growth plans across both B2B and B2B2C audiences.

The Role

This position blends strategic leadership with hands-on delivery. You will be accountable for defining direction, aligning stakeholders and ensuring marketing performance is measurable, effective and commercially impactful. You will work closely with a central marketing services team responsible for delivering group-wide marketing assets and collateral.

Key Responsibilities

Strategy & Leadership

• Define and deliver an integrated B2B and B2B2C marketing strategy aligned to business growth objectives
• Develop and execute Account-Based Marketing (ABM) plans for priority accounts
• Lead brand positioning, content strategy, digital marketing and demand generation activity
• Establish KPIs, reporting frameworks and attribution models to measure ROI and performance

Brand & Market Positioning

• Strengthen market positioning and ensure consistent messaging across all channels
• Deliver brand awareness campaigns that position the business as a category leader
• Own PR, thought leadership and partnership marketing activity
• Build strategic partnerships and alliances to extend reach among customers and influencers

Demand Generation & Growth

• Own and optimise the demand generation engine across digital channels (SEO, PPC, email, paid social), ABM and content
• Drive pipeline growth in close collaboration with sales, aligning on MQL, SQL and conversion targets
• Ensure marketing activity directly supports commercial outcomes

Product & Customer Marketing

• Lead go-to-market planning for new and existing products and services
• Develop sales enablement materials in partnership with central marketing services, including case studies and advocacy programmes
• Use customer insight and data to inform messaging, positioning and engagement strategies

Collaborative Working

You will work cross-functionally to ensure that marketing activities are insight-led, aligned, and effectively delivered. This includes close collaboration with Sales, Group Marketing, Central Marketing Services and wider stakeholders to:

• Drive targeted initiatives, key account growth and new market opportunities
• Use customer insight and competitor analysis to shape campaigns and messaging
• Maximise event ROI and industry visibility through speaking opportunities, partnerships and memberships
• Oversee integrated campaigns across web, social, email, paid media and PR
• Ensure SEO best practice, content quality and CRM/marketing automation data integrity
• Maintain brand consistency across all outputs
• Support supplier-managed activity, including photography and print

Candidate Profile

Essential Qualifications

• Degree-level qualification and Chartered Institute of Marketing (CIM) Diploma

Essential Experience & Knowledge

• Significant experience in both B2B and B2B2C marketing environments
• Proven track record of delivering multi-channel marketing strategies that drive revenue and brand growth
• Strong experience across traditional and digital marketing channels
• Hands-on knowledge of CRM and marketing automation platforms (e.g. Salesforce), and analytics tools such as GA4
• Excellent stakeholder management and communication skills
• Commercially focused, data-driven and growth-oriented
• Experience managing budgets and marketing operations

Essential Skills & Attributes

• Self-starter comfortable operating from strategy through to execution
• Able to deliver results in a fast-paced, evolving environment
• Customer-centric mindset with the ability to translate insight into compelling propositions
• Strategic thinker with strong analytical capability and a focus on outcomes

Desirable

• MBA with a marketing focus
• Experience delivering marketing strategies aligned to sustainability and ESG objectives
• Exposure to residential new-build, construction or adjacent B2B sectors
• Understanding of utilities infrastructure or similarly regulated, competitive markets