by VMA Group | Jul 8, 2026 | Blogs
Why do I only reach out to recruiters when ‘I’ am looking for a job? It is a question I think a lot of great candidates should ask themselves. Because the truth is, by that point, the conversation is already slightly reactive. Something has changed....
by VMA Group | Jul 8, 2026 | Blogs
The Real Value of “Quiet Time” One thing I’ve noticed over the years is that most organisations become almost uncomfortable when things slow down. If there isn’t an urgent deadline, it’s easy to feel as though momentum has...
by VMA Group | Jul 6, 2026 | Blogs
Marketing leaders today are under sustained pressure to demonstrate measurable impact, from pipeline contribution to long-term brand equity. Yet one of the most persistent barriers to performance remains largely underdiagnosed: internal...
by VMA Group | Jul 2, 2026 | Blogs
Marketing has become one of the most measurable functions in modern business, yet many organisations still struggle to use their data effectively. The result isn’t always obvious at first but over time it leads to significant hidden costs...
by VMA Group | Jun 25, 2026 | Blogs
Communications teams were among the first to sprint towards AI. We championed it, experimented with it and confidently told our organisations this technology would transform how we work. And it has, just not entirely in the ways we...
