For this session, we'll be joined by internal communications expert, Joanna Parsons, as we delve into some thought-provoking conversations surrounding her new book 'Innovative Internal Communication'.
Should we be following best practices’ in internal communication? Is there even such a thing as ‘best’ practice in our profession? Joanna Parsons argues against best practice, and she reckons that curiosity is the antidote we need instead to drive innovation and results in our work.
Join us on Tuesday 1st October as we get curious and explore the ever evolving profession, that is internal communications.
Your Speaker
Joanna Parsons, Chief Executive Officer, The Curious Route
Joanna Parsons is an internal communications consultant, trainer and content creator who has worked in the industry for more than a decade. Her book, “Innovative Internal Communication: How Creativity, Curiosity and Technology can Create Lasting Impact” was published in August 2024 and is the exploration of a deep curiosity with the internal communication profession and our love of ‘best practice’. The book explains the limitations of applying best practices from other organisations, and encourages practitioners to instead get deeply curious about how to solve problems within their own organisation using innovation and creativity.
“Innovative Internal Communication” explains how adopting an innovation mindset and allowing yourself to be curious can improve the effectiveness of your internal communication and deliver value to your organisation. The book provides practical ways to overcome challenges to innovation in internal comms, in order to free up space for innovation and experimentation in your work. This book goes beyond the basics of best practice and onto the next level. By the end of the book, you will feel less intimidated by the idea of innovation and more emboldened to try new things. You’ll embrace your curiosity and look at your work with a new lens, asking questions and experimenting with new ideas.
Your Host
Crystle Pearce, Managing Consultant, Internal Communications, VMA GROUP
Having 15 years of recruitment experience in the UK and South Africa, Crystle joined VMA GROUP in 2018 and now recruits for mid to senior level internal communications professionals across the UK and Europe.
With an interest in workplace and organisation psychology, Crystle keeps up to date with the latest industry developments and sits on the IoIC London committee, as well as supporting the IABC UK&I with various events.
"We engaged VMA GROUP to assist us in identifying an interim senior communications executive to bring board level expertise to a refresh of our internal and external comms strategy. Deborah grasped the brief right off the bat, and within a week of our first discussion they presented us with a fabulous candidate slate that offered us a range of different experiences and potential solutions to our requirement, and led to a brilliant appointment."
Steve Bennett Group Executive Director, Human Resources
"VMA GROUP were super transparent throughout the whole recruiting process, provided us with quality candidates and ultimately found us someone who was a perfect fit for the role we had advertised. I would thoroughly recommend the team at VMA GROUP when searching for your next Digital Marketing hire.
James Boyle Head of Performance Marketing and Digital UK
"VMA GROUP ensured our company had a terrific recruitment journey in finding the ideal Head of Membership, from start to finish. They were responsive with a competitive quote, finessed the job specification to suit the market, found an excellent range of candidates, provided salient feedback on the company's recruitment processes and assisted the interview assessments perfectly."
Dirk Vennix CEO
“VMA GROUP has consistently provided numerous well-qualified candidates for our positions. The quality of VMA GROUP’s candidates continues to exceed that of the other talent agencies that we work with. We regularly have difficult decisions to make because we are faced with choosing between several exceptional options.”
Ed Keller Chief Marketing Officer
“VMA GROUP understands the marketing space well and is able to hone in on the specific skills you are looking for. Their keen appreciation of personality dynamics means that they are also good at spotting what kinds of people will fit in to your team. Always a pleasure to speak to and absolutely focused on finding the right people.”
Daniela Zuin CMO
"I was really impressed by VMA GROUP's professionalism, the great candidate CVs really matched the complex brief"
Jayne Wilson Interim Director of Internal Communications
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Jayne Wilson Interim Director of Internal Communications
