Industry-Leading Research | Communications & Marketing

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Marketing Hiring & Salary Guide 2024

We're beyond excited to launch our very first Hiring & Salary Guide for the Marketing and Digital industries! Earlier in 2024 we surveyed over 500 marketing and digital professionals across the UK...

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Inside Insight 2024

Inside Insight is a comprehensive benchmarking report based on the survey responses of nearly 600 UK-based internal communications professionals, collected in the latter half of 2023.With commenta...

The View 2023

The View is an in-depth survey of almost 400 UK-based internal and external communications practitioners at all levels. It provides a unique insight into the profession as it appears today and wh...

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Flexible Working Survey

VMA GROUP is delighted to share the findings from our recent market survey on flexible working practices since Covid-19 restrictions have been lifted. The amount of time someone is expected to go ...

Changing Communications

Following our last report in 2019, ‘Into Communications: The CEO Perspective’, we are delighted to announce the launch of our latest CEO insight report, ‘Changing Communications’.It is no secret t...

The Communications Function: Taking the Temperature

This survey was conducted as the Covid-19 pandemic neared its first confirmed year in Europe. From the start of the Covid-19 crisis, we heard countless stories about how the communications funct...

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The IC Hiring Guide in Partnership with IoIC

VMA GROUP and the Institute of Internal Communication collaborated to create the first and only Internal Communication Hiring Guide.Created for anyone with a hiring responsibility for an internal c...

Inside Insight: The Impact of COVID-19 on Internal Communications

We have carried out our Inside Insight research for almost a decade, and each year has highlighted small but progressive changes within the function. We completed the research for the 2019 edition...

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Beyond 2020

This benchmarking report is based on in-depth conversations between VMAGROUP and communications leaders in some of the UK’s largest businesses. In H2 2020, we asked them about the structure of ...

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Communicating Through the COVID Crisis | With Newgate Communications

Every communications professional knows the importance of preparedness when it comes to dealing with a crisis but a global pandemic such as COVID-19 has posed a whole new set of complex challenges...

Into Communications: The CEO Perspective

In 2019, VMAGROUP conducted 24 in-depth interviews with CEOs across Europe. The aim was to explore CEO thinking on communications and the role of the contemporary communications function. This ...

Evolution, Revolution or Adaptation

Evolution, Revolution or Adaptation is focused on the trends and developments in the communications profession in Belgium and the Netherlands. It is based on the responses of 100 in-house communic...

Bridging the Gap 2018

Bridging the Gap focuses solely on the UK interim communications and marketing market. Survey responses from over 250 UK-based interims working in communications and marketing across all industrie...

Inside Insight 2018

The latest edition of Inside Insight is our most extensive research into the UK internal communications profession to date with input from over 670 practitioners across 23 industries. This compre...

The View 2018

The View is a comprehensive research report which focuses on the UK corporate communications profession, with input from over 410 communications practitioners across various disciplines. Compiled ...

Beyond Communications

Between May and August 2016, VMA GROUP conducted 40 in-depth interviews with CEOs across Europe to establish their view of communications' role within leadership and reputation. The findings repor...

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Inside Insight 2017

It’s a great time to be working in internal communications (IC). This year's survey received our largest response yet, with nearly 600 IC professionals taking part and making up what we believe ...

Bridging the Gap 2017

Interim recruitment has become an increasingly popular option for many communications requirements. In addition to seamlessly enabling a continuity of service during paternity or maternity leave, ...

The Pulse 2016

In its fourth year, and with input from over 300 communication professionals across Asia, The Pulse is the most comprehensive tool currently available for benchmarking the function, structure and...

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Inside Insight 2016

The fifth annual VMA Internal Communications market survey reveals some important trends within the Internal Communications profession. The report provides interesting insight and analysis, not lea...