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How to Be an Effective Corporate Spokesperson? Top Traits and Examples to Avoid

​A corporate spokesperson serves as the face of a brand and is perceived by the wider public as embodying its values, which means they play a pivotal role in the external reputation of any organi...

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What SEO Specialist Skills Should Businesses Be Seeking?

The modern marcomms world, like almost every other walk of life, is becoming increasingly digitised, meaning that having SEO expertise within marketing teams is absolutely vital for any organisat...

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Building a Marcomms Team From the Ground Up: What to Keep In Mind

​Even if an organisation doesn’t have an established marketing and communications team, most will generally have at least an individual or small unit responsible for these areas. However, some fi...

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5 Key Factors to Consider When Choosing the Right Recruitment Agency

​Choosing the right recruitment agency is a critical step in finding top talent for your organisation. With so many options available the choice can be overwhelming, and it can be challenging to ...

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Event Marketing Manager Job Description | Template

​Template Department/Section: MarketingDirect Reports: Events ExecutiveReporting Into (Line Manager): Head of Marketing​Event Marketing Manager Job Description The Event Marketing Manager is respon...

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What Does the Trump Administration Mean for the Future of Corporate Communications in the USA?

The first two months of Donald Trump’s second stint as US President have certainly been action-packed. From the remarkable interview with Volodymyr Zelenskyy, cutting aid budgets, halting support ...

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What Are the Benefits of Executive Development Programmes for Communications Leaders?

​Navigating uncharted waters is one of the major challenges facing today’s marcomms leaders, particularly when we consider the unprecedented pace of change that we are all facing. Leaders are colle...

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How Organisations Can Recruit Marcomms Specialists From Overseas

For many organisations seeking fresh perspectives or looking to align with the demands of new international audiences, targeting marketing and communications professionals in other countries can ...

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How to Leverage Your Employer Brand to Recruit Marketing Directors

​​While the economic balance has shifted, all employers will recognise that it is still highly challenging to source the best marcomms leaders. These individuals can shape strategies that resonate...

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Comms Team

How to Structure a Communications Department

​Building a well-structured communications department is crucial for any organisation looking to maintain a positive reputation, engage with their stakeholders, and deliver clear, effective messa...

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Permanent or Interim? Which Is the Best Way to Go When Hiring for Change Management?

​Change Management is a tricky process as the best of times – getting it right can reap significant rewards for your organisation, but getting it wrong can be equally damaging. When it comes to mak...

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How to Avoid Bias in the Hiring Process

​Significant research has shown that much of the recruitment cycle is dictated – unintentionally or otherwise – by bias, and the nature of humans to unconsciously judge other people. According to...

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Unexpected Skills Required by Digital Marketing Leaders

In last week’s blog, we looked at the evolution of traditional marketing roles. However, the change seen in those positions pales in comparison to those noted amongst their more technologically f...

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SEO Specialist Job Description | Template

​Template Department/Section: MarketingDirect Reports: No Direct ReportsReporting Into (Line Manager): Digital Marketing Manager​SEO Specialist Job Description The SEO Specialist is a key role sit...

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Unexpected Skills Required by Marketing Leaders in 2025

​The ever-increasing pace of change in the wider world means that marcomms leaders need to constantly evolve their skill sets to keep up with emerging technologies, changing customer demands and ...

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Skills First Hiring

How to Structure & Build a Modern Marketing Department

​Building a marketing department is no mean feat in our modern day business landscape. With the rapid evolution of technology, shifting consumer behaviours, and increasing emphasis on data-driven...

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Marketing Director

How Have Marketing Director Roles Evolved?

​Sourcing the right marketing director has always been one of the core challenges for organisations seeking growth. Regardless of the specific sector, the role has long been pivotal in bridging th...

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The Changing Nature of Communications Director Roles

​Communication has never been more key to organisations in supporting growth, and developing relationships with customers and clients. The emergence of new channels, the rise of the internet, mob...

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Head of Social Job Description | Template

​Template Department/Section: Marketing or DigitalDirect Reports: Social Media ManagerReporting Into (Line Manager): Marketing Director​Head of Social Job Description The Head of Social, or Head o...

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The Role of Bluesky in Social Media Management in 2025

​Regular social media users will no doubt have been monitoring the plight of X, formerly known as Twitter, since its $44 billion purchase by Elon Musk in late 2022. The platform has changed dra...

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