The Event Marketing Manager is responsible for developing and executing events in line with an organisation’s marketing strategy and overall business objectives. They organise and promote events that seek to drive brand awareness, engagement and generate leads.
Day-to-Day Duties:
Depending on the size of an organisation, the responsibilities of the Event Marketing Marketing can vary, however most commonly include:
Developing, managing and executing event campaigns in line with marketing objectives and strategies
Researching and liaising with venues, suppliers and vendors
Allocating and managing the events budget appropriately and effectively
Developing promotional strategies for events including email and social media campaigns
Creating marketing material for events such as invitations, website landing pages, and brochures
Collaborating with key internal stakeholders such as the communications team to ensure alignment of events and other activities, creating maximum value
Building relationships and engaging with partners, sponsors, and industry contacts
Managing guests, speakers, and staff to ensure smooth event execution
Gathering attendee data and feedback to evaluate event success and inform future events
Collaborating with the sales team to ensure suitable event follow-up and maximise likelihood to leads
Essential Skills & Experience:
Proven experience in organising and executing successful events, from ideation to completion
Excellent understanding of the wider marketing discipline and marketing strategies including email and social media campaigns
Strong project management skills with the ability to manage multiple events and budgets efficiently
Excellent communications skills to effectively correspond with key internal and external stakeholders
Exceptional organisational skills
Strong analytical skills with the ability to track event performance, ROI, and make data-driven decisions
A creative flair with the ability to develop innovative event concepts
Frequently Asked Questions:
What skills should an Event Marketing Manager possess?
The best Event Marketing Managers should have excellent organisational and project management skills to handle event logistics and budgets. Excellent communication skills are essential for working with key stakeholders such as event vendors and suppliers. Moreover, they should have an analytical mindset with the ability to track event performance and return on investment to make data-driven decisions and better inform future events.
Which industries typically hire Event Marketing Managers?
Event Marketing Managers tend to be employed across industries that rely heavily on events for lead generation. For example, technology companies may host many events for product launches and conferences, those in the pharmaceutical industry may host medical conferences, and those within FMCG industries may host pop-ups, expos and activations. For those that do rely heavily on events, employing an Event Marketing Manager is a critical step to ensure events are strategically aligned with the wider business objectives.
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