The Head of Social, or Head of Social Media, is responsible for overseeing an organisation’s social media strategy, execution, and performance. They are pivotal in shaping a brand’s online presence, building relationships with audiences, and driving business objectives through social media platforms.
Day-to-Day Duties:
Depending on the size of an organisation, the responsibilities of the Head of Social can vary, however most commonly include:
Developing and overseeing a comprehensive social media strategy that aligns with the organisation’s overall goals and brand values.
Closely monitoring industry trends and competitor activity to identify opportunities
Leading on the creation of engaging, strategic, and data-driven content across social media platforms
Collaborating with other teams such as the design team and communications team to ensure all content adheres to brand guidelines
Tracking, analysing, and reporting on KPIs to monitor performance of social media campaigns, and ensuring metrics are used to make data-driven decisions
Leading, managing, and mentoring a high-performing team of social media professionals
Essential Skills & Experience:
Proven experience in delivering impactful social media campaigns that drive overall company growth
Highly experienced in operating across social media platforms, tools, and analytics
Strong analytical skills with the ability to interpret data and make data-driven decisions
Exceptional copywriting skills with outstanding attention to detail
A creative flair and innovate mindset
Flexibility with the ability to be reactive when necessary
Excellent leadership and people management skills
Frequently Asked Questions:
Who does the Head of Social work with?
Sitting within the marketing or digital department of an organisation, the Head of Social works closely with the rest of the department, especially their direct reports like Social Media Managers. However, they also work with other departments in the organisation such as the design team and the communications team. They may work with designers to ensure the social media material is inline with the brand guidelines, and for more complex material such as animation and videos. They may also work with the communications team to ensure that social media copy is coherent with their brand voice, values and visions.
What’s the difference between the Head of Social and the Social Media Manager?
Where the Social Media Manager may focus on the day-to-day activities involved in social media, such as content creation and engagement, the Head of Social typically takes on a more strategic leadership role, setting the overall vision, managing the team, and driving results at a higher level. However, this of course depends on the size of the organisation.
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