B2B Campaign Content Lead

​​JOB SUMMARY

Our client is one of the largest B2B electronics and technology corporations in the world, who are searching for a Lead Campaign Content Manager to work alongside the campaign managers, and reporting into the head of content. You must have 7 years of experience (minimum) in strategising and mapping content across all channels within a B2B environment, preferably at a technology company. Please do not apply, if this does not mirror your experiences. The ideal candidate will have a passion for writing, and come from a content background with either creative or written as their core strength, bonus if you have both, they will be working with the creative, content and external partners to manage the content and optimise accordingly to ensure that the campaigns deliver and reach the right audiences (knowing what excellent looks like). Being commercially mindful and working alongside the sales team to understand the output of particular campaigns, and working alongside the wider campaign team to optimise and improve.

Responsibilities

Content strategy development

• Develop and implement content strategies for pan-EMEA marketing campaigns which align to business objectives.

• Conduct research into preferences and behaviour in the context of content consumption across target audience groups to develop a campaign content strategy based on buyer intent.

• Plan an always-on/ongoing cadence of campaign content for activation across EMEA.

Content creation and management

• Oversee the production of high-quality, customer-centric content, including blog posts, sales presentations, email campaigns, landing pages, video scripts, eBooks and more that support inbound content marketing and outbound content programmes.

• Develop productive partnerships with content team, agencies, copywriters, designers and other stakeholders to produce content that helps influence behavioral / mindset changes with customers and prospects, while supporting marketing objectives.

• Work with the Assistant Content Operations Manager to carry out a regular audit of the central content inventory and advise on what content can be archived, updated, reused or repurposed, while highlighting any gaps in terms of how content maps to buyers’ needs.

Analytics and best practice

• Work with Content team, Demand and Commercial Operations to monitor content performance metrics (KPIs) at programme and asset level. Track trends and maintain dialogue with OpCos to understand which assets work best, report on dormant content and boost ROI.

• Implement SEO best practices in all content to drive organic traffic.

• Work with Content team to create and maintain guidance and templates that can ensure content governance, to drive consistency.

• Engage cross-functional participants – manage meeting and resource schedules and deadlines.

Requirements:

• 7-10 years of related experience (e.g. content marketing, campaigns and communications).

• Degree holder with proven experience in a dedicated B2B marketing campaign role in the technology sector

• Exceptional written and verbal English communication skills. Excellent attention to detail, proofreading and copywriting skills.

• Clear commercial understanding of the connection between business strategy and go-to-market.

• Expertise in content creation across key functional areas (demand marketing, sales enablement, customer engagement, brand and reputation).

• Ability to digest and articulate complex concepts for targeted communication throughout the buyer-customer journey – intuitively understanding what an audience needs to know and how they want to consume it.

• Strong project management and organisational skills; ability to multitask, prioritise and meet deadlines.

• Positive team player with good stakeholder management and consensus-building skills – ability to collaborate with cross-functional teams effectively.