​CRM Executive – 6 month FTC

Great opportunity for a CRM Executive to join a leading UK health insurance firm on a 6 month FTC with opportunity to go permanent.

The successful candidate with have Salesforce experience and play a key role in managing and optimising our CRM system, driving customer engagement, retention, and business growth.

You will work closely with marketing, sales, and customer service teams to execute data-driven campaigns, improve customer experiences, and support the overall CRM strategy.

Remote working

6 month FTC – £35k - £40k (prorated for 6 months)

​

Key Responsibilities:

• Maintain and optimise Salesforce, ensuring accurate data, segmentation, and reporting. Customize workflows, reports, and dashboards to meet business needs

• Utilising customer segmentation to ensure communications are correctly targeted and are highly personalised

• Design and execute CRM campaigns (email, SMS, WhatsApp etc.), ensuring effective customer journeys and engagement

• Analyse customer behaviour and campaign performance using Salesforce, providing actionable insights to improve retention and sales

• Build automated customer journeys and workflows to support lifecycle stages.

• Ensure CRM integrations with other platforms (e.g., marketing automation tools) run smoothly

• Campaign reporting & analysis

Skills & Experience:

• Strong Salesforce skills (reports, workflows, dashboards)

• Proficiency in CRM campaign tools Analytical skills with the ability to analyse campaign results and provide recommendations for future improvements

• Data driven with high attention to detail

• Excellent communication and project management skills

• Experience with marketing automation tools

Benefits:

• Competitive salary and benefits package

• Opportunity to go permanent

• A collaborative and innovative work environment

• Flexible working hours and potential for remote work

• Generous pension & holiday

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com