PPC & SEO Manager

​PPC & SEO Manager

Exclusive opportunity for an experienced PPC & SEO Manager to join a 360 marketing and brand agency based in West London on a permanent basis.

The successful candidate will be responsible for developing, implementing, and refining SEO and PPC strategies for clients within the luxury, wellness and lifestyle sectors.

Great opportunity for growth, development and promotion within the company, role has line management responsibilities.

Hybrid working: 3 days in West London office, 2 from home

Roles & responsibilities:

Paid Search:

• Plan, launch, and manage paid search campaigns across major platforms to drive high-quality traffic

• Conduct competitive analysis to identify ad opportunities and adjust bids, keywords, and budgets as needed

• Continuously test ad copy, landing pages, and targeting to improve CTR (Click-Through Rate) and conversion rates

• Monitor and analyse PPC performance metrics, preparing reports with insights and recommendations

• Collaborate with internal teams to align PPC strategies with overall marketing and business goals

• Manage budgets efficiently to maximize ROI while meeting campaign goals

SEO:

• Develop and implement SEO strategies to improve organic search rankings and drive website traffic

• Conduct in-depth keyword research and analysis to identify growth opportunities.

• Optimise website content, including meta tags, headings, and on-page content, to align with SEO best practices

• Collaborate with content and design teams to create SEO-friendly content that resonates with target audiences

• Manage link-building strategies and partnerships to increase domain authority.

• Monitor website performance using SEO tools (eg Google Analytics, Google Search Console, SEMrush, Ahrefs) and provide actionable insights

• Solid knowledge of website optimization practices, HTML/CSS basics, and familiarity with CMS platforms (especially WordPress).

• Stay updated on the latest SEO trends and algorithm changes to ensure compliance and adaptability

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Skills & experience:

• Highly organised, motivated and self-driven

• Hands-on, with a winning, logical and result-driven mentality

• Enthusiastic about all things digital marketing & data

• Flexible team player with a great attitude

• Detail-oriented and highly organised with a demonstrated ability to multi-task and prioritise

• Excellent written and verbal communication skills for effective collaboration and reporting

• Experience with A/B testing and conversion rate optimisation (CRO)

• Familiarity with paid social media advertising is a plus

• Certifications in Google Ads, Google Analytics, or other SEO/PPC tools are a plus

• Bachelor’s degree or equivalent digital marketing qualification

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary

• Performance bonus

• Pension provision

• Hybrid working arrangements

• Professional development

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com