The fifth annual VMA Internal Communications market survey reveals some important trends within the Internal Communications profession. The report provides interesting insight and analysis, not least that over 50% of respondents to our survey have a decade of experience or more, meaning IC can no longer be defined as a "new" discipline.

With the maturing of the profession, team sizes and roles are also growing with over a third of IC functions expanding their headcount in 2015 and a further third again intending to grow in 2016. If this unprecedented increase in hiring intentions becomes a reality, this presents challenges for both recruiters and line managers alike. This is underlined by the huge appetite amongst IC professionals across all levels of seniority to explore new opportunities. 69% of respondents applied for a new job in 2015 and nearly 80% will be looking for a new role in 2016.

We've found it especially encouraging to see a large number of IC professionals considering themselves highly valued by their employer. 65% believe they have a 'voice at the top table' which is very pleasing. This is supported by 72% of respondents who believe the CEO truly values the importance of IC within their organisation, with 87% of these people stating the demand for IC will increase within their organisation over the next 12 months.

To read the full report, please fill out the form below:

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