The Marketing Manager is responsible for organising and managing marketing campaigns from creation to execution, in line with the overall marketing strategy and business goals. They can oversee many different marketing activities from social media and email, to events and product launches.
Day-to-Day Duties:
Depending on the size of an organisation, the responsibilities of the Marketing Manager can vary, however most commonly include:
Developing and overseeing marketing campaigns in line with the overall marketing strategy, to help achieve business goals
Leading on research efforts across the market to help inform marketing campaigns
Developing and managing content and promotional material for use over a variety of channels
Communicating and coordinating with internal stakeholders regarding marketing campaigns to ensure successful and optimal execution
Tracking and analysing performance of campaigns to measure effectiveness and optimising to ensure a ROI
Coordinating and managing the direct reports in the marketing team to ensure unity and cohesion of marketing activities
Managing and monitoring the marketing budget appropriately
Building and maintaining strategic relationships with agencies and key external stakeholders
Essential Skills & Experience:
Proven experience in developing and executing successful marketing campaigns
Strong numerical and analytical skills to make sense of marketing metrics and make informed decisions
Excellent verbal and written communication skills
Familiarity with the latest marketing tools and technologies
Ability to stay up to date with the latest industry trends and developments
Strong attention to detail and outstanding organisation skills
Ability to think innovatively and commercially
Frequently Asked Questions:
Who does a Marketing Manager report into?
Typically the Marketing Manager reports into the Senior Marketing Manager of Director of Marketing. However, in smaller organisations, the Marketing Manager may report directly to the CEO.
Who does a Marketing Manager manage?
Within the Marketing Manager’s team, they are likely to have Marketing Coordinators, Assistants and Executives reporting into them. In some cases, typically in smaller organsiations, the Marketing Manager may not have any direct reports.
Who does a Marketing Manager work with?
Alongside working with their team of direct reports and line manager, the Marketing Manager works closely with internal stakeholders such as the sales team to ensure cohesion with ongoing marketing campaigns to drive lead generation.
*****
Contact the team today to find out how we can help you.
