Senior Internal Communications Manager or Director of Internal Communications
Internal Communications Manager Job Description
The Internal Communications Manager is responsible for creating and implementing effective communication strategies that engage, inform and inspire employees across an organisation. They plan, develop and oversee content and messaging, managing the flow of information from the executive level, through to employees and key internal stakeholders.
Day-to-Day Duties:
Depending on the size of an organisation, the responsibilities of the Internal Communications Manager can vary, however most commonly include:
Establish and develop an internal communications strategy that aligns with the organisations goals and values.
Planning, executing and manage internal campaigns that promote the overall internal communications strategy, monitoring effectiveness and adjusting as needed.
Plan and create engaging content for various internal communications channels (e.g. newsletters, intranet and emails), ensuring consistent messaging across all departments and mediums.
Develop initiatives that boost employee engagement and foster a sense of community within the organsiation e.g. workshops and team building activities.
Work with senior management and executives to craft messaging that effectively communicates company initiatives, updates or projects with employees and stakeholders.
Build trust with and advise senior executives on the best approaches to minimise unfavourable employee impact
Coordinating and managing direct reports within the internal communications team to ensure cohesion of activities
Essential Skills & Experience:
Proven experience in developing and executing successful internal communications campaigns
Creative thinking with a strategic mindset
Strong interpersonal skills with the ability to build trust and develop relationships across all levels of the organisation
Excellent verbal and written communication skills, including editing and proofreading
Ability to tell a story and translate ideas into effective campaigns
Proficiency in using digital technology to support in content creation and campaign delivery
Strong attention to detail and outstanding organisation skills
Frequently Asked Questions:
What does an Internal Communications Manager do?
An Internal Communications Manager plays a pivotal role in shaping and managing how information is conveyed within an organisation. Their primary responsibility is to ensure that employees are well-informed, engaged, and aligned with the company’s goals, culture, and strategic direction. The role involves leading the internal communications strategy, managing the dissemination of important information, and fostering a positive work environment through effective communication.
Who does an Internal Communications Manager report into?
Typically, internal communications sits within the wider corporate communications function. However, over recent years there has been a shift with more IC teams beginning to report into the HR function or marketing function. This could be down to the lines blurring between employee engagement and employee experience.
Who does an Internal Communications Manager manage?
Within the Internal Communications Manager’s team, they may have IC Coordinators, Assistants and Executives reporting into them. In some cases, typically in smaller organsiations, the Internal Communications Manager may not have any direct reports.
VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.
Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.
We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.
In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.
VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.
