Marketing Salary Benchmarking Insights

Recruitment Insights: The Latest Marketing Salary Benchmarking Data

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Recruitment Insights: The Latest Marketing Salary Benchmarking Data

​With nearly 2 in 3 marketing professionals considering changing jobs in the next 12 months, we have to ask ourselves, why are so many people looking to make a move?

Pie charts showing percentages of marketing and digital professionals looking to move roles in the next 12 months

According to VMA GROUP’s Hiring & Salary Guide for 2024, a massive 67% pin their potential move down to improvements in salary.

It’s clear employees place great importance on their pay, and understandably so. With recent pressures from the rising costs-of-living in the UK, a good salary has become even more critical to many than it has been in the past.

That’s why it’s alarming to read that over half (56%) of marketing professionals we surveyed are dissatisfied with their current salary. With such a high proportion unhappy with their pay and looking to move roles, it’s crucial that employers are getting it right.

If you don’t want your top employees to leave in search of a more competitive salary, or are looking to attract new talent to your organisation, offering an desirable salary is a good place to start.

Salary Benchmarking Data per Industry

Our comprehensive salary benchmarking data gives you more of an indication as to what you should be offering to your marketing and digital employees in your industry:

Aerospace & Defence

Minimum

Maximum

Executive

£25k

£35k

Senior Executive

£30k

£45k

Manager

£45k

£70k

Senior Manager

£55k

£80k

Head of

£70k

£90k

Director

£100k

£140k

Chief

£120k

£180k+

Agency

Minimum

Maximum

Executive

£20k

£35k

Senior Executive

£30k

£45k

Manager

£40k

£55k

Senior Manager

£45k

£65k

Head of

£60k

£90k

Director

£70k

£110k

Chief

£100k

£150k+

Banking & Finance

Minimum

Maximum

Executive

£30k

£40k

Senior Executive

£35k

£50k

Manager

£45k

£80k

Senior Manager

£60k

£90k

Head of

£80k

£120k

Director

£100k

£200k

Chief

£150k

£300k+

Charity & Not-For-Profit

Minimum

Maximum

Executive

£20k

£35k

Senior Executive

£30k

£40k

Manager

£30k

£50k

Senior Manager

£40k

£65k

Head of

£50k

£75k

Director

£70k

£90k

Chief

£100k

£150k+

Construction & Property

Minimum

Maximum

Executive

£20k

£30k

Senior Executive

£30k

£45k

Manager

£40k

£60k

Senior Manager

£50k

£80k

Head of

£60k

£100k

Director

£90k

£120k

Chief

£130k

£200k+

Energy & Utilities

Minimum

Maximum

Executive

£25k

£35k

Senior Executive

£30k

£45k

Manager

£40k

£55k

Senior Manager

£50k

£75k

Head of

£70k

£120k

Director

£100k

£150k

Chief

£120k

£200k+

For more information about salaries in your industry, click here to request your copy of the full report.

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