The Head of Digital is responsible for leading on all digital marketing activities to drive revenue and business growth. They develop and execute innovative marketing strategies across all digital channels, covering disciplines from social media and email to PPC and SEO.
Day-to-Day Duties:
Depending on the size of an organisation, the responsibilities of the Head of Digital can vary, however most commonly include:
Creating and implementing the overall digital marketing strategy, ensuring alignment with the overall business strategy, as well as unity between digital channels
Overseeing the execution of digital marketing campaigns including SEO, PPC, email, and social media.
Leading and mentoring the digital marketing team to foster a culture of creativity and collaboration
Managing and allocating the digital marketing budget across departments, ensuring resource is effectively allocated to maximise return on investment
Conducting regular market and competitor research to identify trends and strategies to inform future digital activity
Tracking and reporting on KPIs across digital platforms to ensure return on investment is being achieved, and making subsequent informed decisions
Essential Skills & Experience:
Excellent knowledge of digital marketing channels, tools, and best practices
Strong analytical mindset with the ability to interpret data to inform decisions
Outstanding leadership skills, with proven experience in effectively managing and motivating a team
Exceptional written and verbal communication skills
Ability to think innovatively and commercially
Frequently Asked Questions:
What does the Head of Digital do?
The Head of Digital is a senior leader responsible for overseeing an organisation’s digital marketing strategy. They focus on aligning digital marketing initiatives with overall business objectives to ensure growth and engagement across all digital channels.
Who does the Head of Digital work with?
The Head of Digital works closely with the senior leadership team, typically reporting into the Marketing Director of Chief Marketing Officer. They manage a team of digital marketing managers across various digital areas, including social media specialists, email marketers, and SEO and PPC experts.
What makes a good Head of Digital?
The best Heads of Digital are strong leaders with the ability to develop and execute digital strategies and campaigns that align with the wider business goals. They are data-driven, adaptable to new trends, and skilled at managing teams across a variety of digital channels. Additionally, they excel at communicating and collaborating with other teams, such as marketing and sales, to ensure digital campaigns are cohesive and effective.
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