The Marketing Analyst is responsible for tracking and interpreting data from marketing campaigns and strategies, helping an organisation to make data-driven decisions to improve marketing performance and overall growth.
Day-to-Day Duties:
Depending on the size of an organisation, the responsibilities of the Marketing Analyst can vary, however most commonly include:
Collecting, analysing, and interpreting data from marketing campaigns
Creating reports to present findings to key stakeholders
Tracking and measuring key performance indicators such as website traffic, social media engagement and conversation rates
Using data-driven insights to provide recommendations for campaigns and strategies, ensuring a ROI
Conducting market and competitor analysis to identify key trends and opportunities
Utilising analytics tools and software such as Google Analytics and Excel to track campaign effectiveness
Essential Skills & Experience:
Exceptional analytical skills to uncover trends and insights from large datasets to make informed, data-driven decisions
Proficiency in using analytics tools to track and report on data
Deep understanding ofmarket research techniques and practices
Excellent communication skills, with the ability to convey complex findings effectively to key stakeholders
Knowledge of wider marketing concepts and practices
Excellent organisation skills with the ability to manage multiple projects simultaneously
Frequently Asked Questions:
What does a Marketing Analyst do?
A Marketing Analyst is employed to collect, track, interpret and report on data and analytics related to an organisation’s marketing activity. This data could include market and competitor research, customer behaviour, and marketing campaign analytics such as conversion rates and return on investment. Using their insights, they make data-driven recommendations to inform the organisation’s marketing activity.
What makes a good Marketing Analyst?
The best Marketing Analysts are detail-orientated individuals with exceptional analytical skills, which they can use to interpret large datasets to provide actionable insights. They excel at using tools such as Google Analytics and Excel, as well as having a clear understanding of the wider marketing practice. They also have excellent communication skills, with the ability to clearly convey complex data to non-technical stakeholders.
Who do Marketing Analysts work with?
Marketing Analysts sit within the marketing department of an organisation, reporting into the Marketing Manager or Marketing Director (depending on the size of the organisation). They also may work closely with other teams such as the sales team to analyse customer behaviour. While they don’t typically have any direct reports, in larger organisations, there may be a team of analysts including Junior Marketing Analysts or Marketing Coordinators.
*****
Contact the team today to find out how we can help you.
