The PPC Specialist is a key role sitting within the digital marketing department, responsible for developing, managing, and reporting on PPC campaigns across a variety of different channels. They ensure all campaigns are effectively optimised to deliver a return on investment and align with wider business objectives.
Day-to-Day Duties:
Depending on the size of an organisation, the responsibilities of the PPC Specialist can vary, however most commonly include:
Conducting thorough keyword and audience research to create targeted PPC campaigns
Developing, implementing and managing PPC campaigns across a variety of different digital channels
Overseeing and monitoring existing campaigns to identify opportunities for improvements, and optimising accordingly
Writing engaging and compelling copy for adverts
Analysing campaign performance and reporting on results to a range of different audiences
Managing the PPC budgets effectively to ensure maximum ROI
Staying up to date on the latest PPC trends and best practices
Essential Skills & Experience:
Proven experience in managing PPC campaigns
Strong analytical skills with the ability to interpret data and make data-driven decisions
Expert proficiency in using tools such as Google Ads and Google Analytics
Outstanding attention to detail
Excellent written and verbal communication skills
Exceptional knowledge of wider marketing concepts such as SEO
Ability to effectively manage multiple campaigns simultaneously
Frequently Asked Questions:
What does a PPC Specialist do?
A PPC Specialist manages pay-per-click advertising campaigns to drive targeted traffic and achieve specific marketing objectives. The role includes responsibilities such as keyword research, ad creation, budget management, and campaign optimisation.
What makes a good PPC Specialist?
The best PPC Specialists combine analytical and creative skills to drive successful campaigns. They excel in making data-driven decisions to optimise campaign performance and achieve a return on their investments. With a keen eye for detail and a strategic mindset, they create engaging ad copy that aligns with wider business objectives and drives impact.
Who does the PPC Specialist work with?
Sitting within the digital marketing team, they work closely with other marketing professionals within the team to ensure campaigns align with overall marketing strategies. Though they don’t typically have any direct reports, in larger organisations, they may manage a PPC Assistant or Coordinator.
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