Exclusive opportunity for an experienced Digital Marketing Manager to join a leading London property firm on a permanent basis. 

The successful candidate will have a broad channel remit and be responsible for developing and executing integrated digital marketing campaigns and BAU, with the support of agencies for channel executions. 

Hybrid working: 3 or 4 days in London office, 1 or 2 from home.

Roles & responsibilities: 

• Develop and lead the company digital marketing strategy

• Lead the agency relationship for digital acquisition channels (PPC, SEO, Paid Social etc)

• Optimise performance across paid media channels & digital acquisition through regular development and implementation of creative ideas with internal teams and agency consultancy

• Lead PPC & SEO strategy in conjunction with agency & team support for execution

• Monitor and report on channel and organic performance via GA4, Google Search Console, SEMrush and other data sources to provide in depth insight on performance

• Adopt a continual test and learn approach to all performance marketing activities identifying areas to grow, run tests and improve channels to optimise ROI

• Lead & manage on conversion rate optimisation (CRO) to identify conversion improvements with on-site activity (including A/B testing) or channel/traffic acquisition

• Acting commercially at all times; continually review the cost base and search for efficiencies in delivering ahead of forecast

• Responsible for leading and managing new content on the website to enhance engagement

• Oversee technical management of CRM tool (Hubspot) from a customer acquisition/retention perspective

• Lead the customer data strategy, in terms of owning the customer data and following best practice in terms of a single customer view and ability to analyse and segment this data

Skills & experience:

• Strong experience across digital marketing channels and website management

• Exceptional communication, creative, strategic, analytical, and interpersonal skills

• Strong stakeholder management

• Marketing material production

• Analytics and ROI assessment

• Comfortable managing an allocating digital marketing budget to ensure maximise ROI

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Hybrid working (3 days in London office, 2 from home)

• Performance bonus

• Life Assurance

• 25 days holiday per annum

• Generous Pension Plan

• Great opportunities to develop and progress in your career

• A flexible, diverse and inclusive working culture

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV:gcharles@vmagroup.com