Digital Marketing Officer

​Digital Marketing Officer

Exclusive opportunity for a Digital Marketing Officer to join a UK membership body on a permanent basis.

Reporting into the head of Digital, the successful candidate will work as part of a wider marketing team and be primarily focused on CRM/Email and managing website content.

1 day a week in St Albans office, 4 from home

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Key Responsibilities:

• Design, build, and execute email marketing campaigns using Salesforce Marketing Cloud or equivalent CRM platform

• Develop automated marketing workflows and nurture campaigns to improve engagement and conversion rates including events

• Segment email lists and track and analyse email performance

• Regularly upload, update, and maintain website content, ensuring alignment with brand guidelines

• Embed forms, surveys, and other interactive elements to enhance user engagement and data collection

• Work closely with internal teams to support the launch of new projects or initiatives

• Provide training or support to team members on email marketing tools or website updates as necessary

• Generate and interpret regular reports on digital performance metrics, covering email marketing and website activity

• Assist in ad-hoc marketing projects or campaigns

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Skills & Experience:

• Proven experience in email marketing and campaign automation, Salesforce CRM/ Salesforce Marketing Cloud and Umbraco

• Strong written and verbal communication skills

• Proficiency with website content management systems (CMS), such as WordPress, Drupal, or similar platforms

• Proficiency with website content management systems (CMS), such as WordPress, Drupal, or similar platforms

• Strong understanding of GDPR and email marketing compliance standards

• Familiarity with HTML/CSS for embedding and troubleshooting forms or web content is a plus

• Analytical mindset with experience using tools like Google Analytics, Tableau, or similar platforms

• Exceptional organisational skills and attention to detail

• Experience of maintaining large, complex websites, including approving content, making sure in-house web guidelines are followed, and generally supporting a range of content creators within the organisation

• Knowledge of modern content good practice and experience of working with colleagues to create easy to find, easy to understand content for a complex organisation’s website

• Knowledge of digital marketing tech

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary and benefits package

• Opportunity to go permanent

• A collaborative and innovative work environment

• Flexible working hours and potential for remote work

• Generous pension & holiday

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com