Growth Marketing Manager

​Exclusive opportunity for an experienced Growth Marketing Manager to join a growing property/real estate firm based in central London.

Working collaboratively with the wider marketing team, the Growth Marketing Manager facilitates the delivery of cohesive marketing activity, ensuring that campaigns are amplified appropriately via our website and creative communication.

Customer obsessed and data driven, the successful candidate will champion the voice of the customer, sharing their deep understanding of key target audiences with the wider business, and ensuring that these audiences are reached as effectively as possible.

Property/real estate experience preferred, must be able to start by 1st August

London based, hybrid working: 3 days in office, 2 from home

Key Responsibilities:

• Plan, launch and optimise paid campaign strategies across paid social, search display & other relevant channels

• Responsible for day to day channel management with the agency support

• Implement and lead a structured testing framework for creatives, audiences and bidding strategies to improve CPA and lead volume

• Analyse performance across all channels and deliver exceptional reporting, insights and recommendations.

• Champion target audiences, ensuring that audience touchpoints are continuously optimised

• Work with brand team to share creative insights supporting build of impactful campaign assets

• Collaborate effectively with internal stakeholders and wider team to ensure alignment across all marketing and communication efforts

• Work with enquiry team to adapt strategies based on enriched enquiry insights, pushing learnings into testing, or into campaign optimisations

• Identify and recommend tools, processes or platforms to improve marketing performance and scalability

• Stay up to date with digital advertising trends, attribution methodologies and new channel opportunities

• Management of significant marketing budgets

• Manage advertising opportunities directly via property portals e.g. Rightmove

Skills & experience:

• Strong communicator, confident working with leadership and articulating ideas clearly across teams

• Strong stakeholder engagement & influencing skills

• Automation savvy and fluent in data and always looking to streamline, optimise and scale

• Creative growth mindset driven by developing new ideas to test and implement to drive growth and lead volume

• 6+ years’ experience in a digital marketing or performance marketing role, ideally in the property/real estate sector

• Deep understanding of paid search, paid social and display marketing and understanding of other digital channels including DOOH and digital audio.

• Experience in optimising campaign creative for effectiveness and scale

• Extensive experience in data reporting & insight building

• Experience building and implementing test and learn frameworks

• Proven experience working cross-functionally to deliver campaigns on time and to budget

• Proven experience managing agencies to deliver campaign simultaneously across multiple brands

• Significant budget management experience, including complex budget lines

• Experience using HubSpot CRM

• Exposure to Web CMS systems

• Experience managing complex marketing plans

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If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com